WHEN IT COMES TO ENDORSING HEALTH AND FITNESS, you could say Hy-Vee is a triple threat. This June, the city of Des Moines, Iowa, and the 222-store supermarket chain, in conjunction with the International Triathlon Union, will play host in a big way to one of the world's elite triathlon competitions. Officially dubbed the ITU Des Moines World Cup Triathlon, the event features the largest purse ever awarded on the triathlon circuit — $700,000 in total. The big appeal in sponsoring the race, ...
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