WHEN IT COMES TO ENDORSING HEALTH AND FITNESS, you could say Hy-Vee is a triple threat.
This June, the city of Des Moines, Iowa, and the 222-store supermarket chain, in conjunction with the International Triathlon Union, will play host in a big way to one of the world's elite triathlon competitions. Officially dubbed the ITU Des Moines World Cup Triathlon, the event features the largest purse ever awarded on the triathlon circuit — $700,000 in total.
The big appeal in sponsoring the race, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In