CHICAGO — Despite the healthy living trend, nearly two-thirds of U.S. consumers are still overweight or obese and most are not eating the daily recommended servings of fruits, vegetables and whole grains, according to Information Resources Inc.’s latest Times & Trends Report. It recommends that retailers and manufacturers accelerate the shift by making healthy eating easy, affordable and accessible to all. “Consumers are increasing consumption of healthier products, but they are not doing enough to meet health goals,” said Andrew Salzman, global chief marketing officer for IRI here, in a statement. “If manufacturers and retailers can address consumer hurdles to healthier eating, such as price, time constraints, taste, availability and information, they can help consumers get a jump start on healthy living, while growing brand, category and store sales.”
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