Distributors debate the merits of moving international foods into mainstream aisles
IS IT TIME TO BID ADIEU — ciao, auf wiedersehen, adios, goodbye — to the international aisle? Suppliers, brokers and distributors have seen how well the integration of the natural/organic category has gone in the conventional U.S. supermarket channel, and are beginning to wonder if moving more ethnic foods into the mainstream aisles might bring the same results. “It's not every day someone walks into a supermarket and says, ‘Boy, I want a German coffee today.’ They just know they want ...
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