Jurgens Helms Hy-Vee's Holistic Approach WEST DES MOINES, Iowa — Anyone who wanted to represent the U.S. in the 2008 Olympic triathlon competition had to pass through this city. That's because it is the headquarters for Hy-Vee, sponsor of the annual Hy-Vee Triathlon, which served as the qualifying race for the last Olympics. Hy-Vee's sponsorship of such an elite athletic event reflects the regional supermarket chain's commitment to being at the forefront of health and wellness, through ...

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