Natural and organic pet food is happily fetching mainstream consumers
TIME FOR A WALK DOWN THE PET AISLE. Now sit. Stay. Attentive retailers looking for ways to improve sales in this usually lackluster category are spotting a host of new opportunities with the mainstream availability of all-natural and organic pet foods. “The natural pet food category has really taken off in the last three to four years for Wild Oats and for the entire country,” said Brad Johnson, pet product category manager for the Boulder, Colo.-based chain. “[We've] seen double-digit ...
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