Produce’s super-premium, functional juice sales continue upward even as the overall refrigerated category stalls.
More variety, more space and better distribution have kept supermarket produce departments' sales of refrigerated, functional juices healthy, retailers and other sources told SN. The Perishables Group, Chicago, a research and consulting firm, shows sales of functional juices up 14.4% in dollar sales, and 10.5% in unit sales, year-to-date. “New SKUs, larger packs, as well as more brands and varieties coming on the market” play major roles in the increase, said Bruce Axtman, president and ...
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