JUST AFTER NEW YEAR'S DAY, some 4,000 people in the Midwest signed up for a weight-loss program. They were urged to team up with partners for support, exercise together and stick with it for 100 days, after which each person would receive a gift card with a dollar amount based on their weight reduction. The final tally was an impressive 32,000 pounds lost. The narrative is revealing because each of the participants is an associate of Hy-Vee, a 224-store supermarket chain based in West Des ...

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