INTEGRATION PRICE CHOPPER, WEGMANS AND BASHAS' are among the retailers that have started taking steps to integrate health and wellness into their conventional aisle layouts. The activity marks a key turning point in the way such items are merchandised in mainstream supermarkets. What's changed? There are several forces at work, according to industry observers: Consumers are responding to health and wellness messages in greater numbers. Retailers have become more competent and confident in ...

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