With childhood obesity on the rise, there's a clear opportunity to target pint-size shoppers with health and wellness marketing. That's exactly what North Carolina-based Lowes Foods has done. Last month, the 104-store retailer linked up with Blue Cross Blue Shield of North Carolina and its “Eat and Move” campaign, designed to educate parents and children about healthful lifestyles. The promotion, which lasts for eight weeks, centers on special kiosks located near the entrance of all North ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.