Wellness programs touch multiple departments at supercenter pioneer Meijer, winner of the 2007 Whole Health Enterprise Award
Say the Word “Supercenter” and consumers think price, convenience and value. Say “Meijer,” and they think health. Sound like a stretch? Not when consumers can visit a single store for a dedicated section of gluten-free products, convenient and healthful recipe ideas, free antibiotics and a yoga mat — and still walk out with change in their pockets. “Healthy living doesn't have to be more expensive living,” said Doug Meijer, co-chairman of the Grand Rapids, Mich.-based chain. His ...
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