It used to be people tossed back a shot to forget. Now they drink to remember. The difference between then and now is that the latter group is after a spectrum of functional benefits that range from relaxation to mental acuity. The beverages themselves — typically packaged in small, 2-ounce bottles — are finally moving out of vitamin shops and convenience stores and into full-sized supermarkets. “The shots are viewed by consumers as a new hybrid,” said Tom Pirko, president of Bevmark ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.