Better ingredients and organic options highlight today's frozen foods
IMPROVED FROZEN MEALS are one way American consumers can get a taste of wellness — without giving up convenience. Healthful entrees, sides and snacks reign supreme, with category growth led by better-for-you kids' meals, gluten-free items and organics. Entrees in particular are enjoying better sales, due to the addition of more healthful options. They include major brand names like South Beach Living, Healthy Choice and certain Stouffer's lines. “The American consumer is really hungry for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.