With all the focus on health and wellness, it’s easy to see why some consumers shy away from packaged foods in favor of fresh fruits and vegetables. But today’s Center Store contains plenty of better-for-you items that can be part of a healthful diet. The challenge is in educating consumers about them. “Unfortunately, as supermarket dietitians, we do have to bust the myth that consumers should only shop the perimeter,” said Caroline Passerrello, a registered ...

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