“Antibiotic free” is the buzzword for a lot of poultry producers venturing into the natural chicken market. But the term is almost old hat at Bell & Evans, the pioneer that put natural chicken on the map. At Bell & Evans' headquarters in Fredericksburg, Pa., everybody's talking about “gluten free.” After two years of product development, Bell & Evans last fall introduced gluten-free, ready-to-cook chicken tenders, made with rice flour and yellow corn flour. By the end of the ...

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