It takes a real man to diet. That's the message marketers have tried for years to get across to male consumers, and it appears they've finally broken through. The number of men in dieting programs like Jenny Craig and Weight Watchers is increasing, as are the number of new diet food and beverages that target men. A recent commercial for zero-calorie Pepsi Max, for instance, shows rival delivery men coming to blows in a diner. It appears men are also more comfortable talking about weight ...

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