The performance of health and wellness during the recession was a study in contrasts. At the time the first rumblings of an economic earthquake were being felt, the entire category was enjoying double-digit annual growth; almost every product available in the modern supermarket had a natural, organic or sustainable option. Retailers loved the margins; consumers relished the cachet. Then, for many, what had been a choice became a necessity. Faced with unemployment and a loss of health ...

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