IT'S PROBABLY THE MOST LITERAL DEFINITION of “Food for Thought” a retailer will ever hear. But no matter how it's expressed, the phrase explains the high level of consumer interest in supplements that enhance mental health and acuity. This segment of the $3 billion supermarket/mass market supplement category is largely targeted toward, and purchased by, Baby Boomers 50 and over. They want to fend off age-related declines with products such as ginseng, ginkgo biloba, huperzine A, ...

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