Every major supermarket chain has made room for healthy and organic offerings in one way or another. But with its disparate coast-to-coast banners, no one is as well-placed as Supervalu in marketing of health and wellness at the local level. “The American consumer is fast becoming the largest purchaser of natural and organic products in the world, and this means that we will be right there with them,” said company spokeswoman Haley Meyer. Indeed, Supervalu is busy on several fronts. A new ...

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