THE IMPACT OF WHOLE HEALTH on the mainstream supermarket industry has been inestimable. Natural and organic foods, dietary supplements and lifestyle enhancements today fill entire shelves; nutrition information, dietary guidance and consumer education are the new languages spoken in the aisles. No department has gone untouched. Toothpicks made from recycled wood are now an option. The early excitement and anxiety that surrounded health and wellness has matured and even mellowed somewhat. ...

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