Private brands could profit from the new nutrition labels rolling out
The Front-of-Pack Nutrition Labeling Initiative underway could be particularly beneficial to private brands, retailers told SN. “Front-of-package labeling has the potential to increase attention to and sales of private-label products for health and nutrition-minded consumers,” said Barbara Ruhs, corporate dietitian for Bashas', Chandler, Ariz. That's because private-label products currently compete primarily on price, Ruhs said. Uniform nutrition labels can prompt brand-loyal customers to ...
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