WEST DES MOINES, Iowa — As Hy-Vee continues to rollout NuVal to additional categories, the nutritional rating system that assigns food a score from one to 100 is having the most influence in categories that offer the most SKUs, chain spokeswoman Chris Friesleben, told SN. Anecdotal evidence points to healthier choices in the salty snack, candy and cereal categories in particular. “That's where you have the most choice so consumers are shopping smarter by looking at scores,” she said. “It's ...
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