Price Chopper promotes itself as the health and wellness leader in the Northeast. With 155 stores in six states, it is not making an empty boast. “We have a corporate mind-set that is laser-focused on a commitment to the development not only of natural and organic product variety, but all of the health and wellness initiatives that go with that,” said Mona Golub, the chain's spokeswoman, and herself the former category manager of natural and organics. “It starts at the top.” In the past ...

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