An overall perception of healthfulness, proliferation of SKUs and improved palatability have catapulted foods making gluten-free claims into the mainstream. Increased competition in the previously fringe segment has yielded tasty options that appeal to the masses. While celiac shoppers make up the base of consumers, family members are eating gluten free in a show of support. Doctors have also become more aware of these diets and are prescribing them for patients with Crohn’s ...

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