Promising trends are leading some industry analysts to compare sustainable floral to the organics industry of the early 1990s
Sustainable, organic and Fair Trade floral options are growing like weeds, according to industry experts, and with consumers becoming increasingly concerned about the environment, budding interest in these products offers retailers the opportunity to showcase another “green” category while maximizing floral department sales. “It is something that over the past, I'd say, four or five years, has [shown] an amazing amount of growth,” said Holly Givens, spokeswoman for the Organic Trade ...
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