Learning from early setbacks, mainstream retailers adapt their wellness strategies to smaller formats
THE STAND-ALONE WELLNESS FORMAT HAS CAUSED MAINSTREAM retailers to take some shaky steps. Two months ago, Chandler, Ariz.-based Bashas' Supermarkets pulled the plug on Ike's Farmers Market, its plucky 35,000-square-foot store built to resemble a roadside stand. Last year, Supervalu shuttered Sunflower Markets, a minimalist-fresh concept that had three locations in Chicago and Columbus, Ohio. Even Publix's GreenWise format, which debuted in fall of 2007 to much industry buzz, has been slow ...
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