It's become a smoothie world, whether the fruit-blended beverages are made to order in a mall, bought premixed from the supermarket produce section or made from scratch at home. In the ready-to-drink category, supermarkets dominate, representing about 70% of ready-to-drink penetration. Chains, such as Whole Foods Market and Safeway, have embraced the trend and in select units offer fresh smoothies through third-party operators like Jamba Juice and Smoothie King. Research from Mintel ...

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