Sales of premium dark chocolate have taken off in recent years, but an increasing number of shoppers crave something more down to earth. They just want a candy bar. Several start-up manufacturers have stepped in to meet the demand. Q.bel, based out of Nyack, N.Y., offers chocolate wafer bars and rolls made without high-fructose corn syrup, preservatives or hydrogenated oils. Chow magazine calls them “an upscale improvement on Kit Kats.” Started two years ago by former Wall Street banker ...

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