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Sidebar: Walking to London

This summer, employees at C&K Markets followed the Olympic torch and walked the equivalent of 38,000 miles to London.

Participating employees were given pedometers that tracked the number of steps they took every day. And in true Olympic fashion, impromptu contests broke out among competing stores.

“I remember the meat manager at our local store here telling me he walked 12,000 steps one day,” recalled Alan Nidiffer, C&K’s executive vice president. “A lot of people get behind it.”

The London walk was so successful, the retailer plans to create similar treks every other month. Currently, employees are walking from Oregon to the Florida Everglades, and more exotic locales are planned for the cold winter months, said Kate Wilkinson corporate counsel and director of human resources.

“In January, we’re planning on walking around the Hawaiian Islands.”

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