Turmeric: A Golden Opportunity
Got turmeric? The bright yellow powder could soon become a mainstream hit in the supplement aisle, following a year of double-digit growth in the natural food channel. Best known as an ingredient in curry or mustard, turmeric was the fastest-growing botanical supplement last year in natural food stores (not including Whole Foods Market), of the Top 5 tracked by SPINS. Sales increased just over 20% to reach $12.6 million. Only flax seed and wheat/barley grass earned more. “Used ...
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