Now in its second year, the Go Gluten Free Challenge features a website with comments, many of which sound like this: “I've been about 80% GF for about 8 months now … still striving for 100%. My body feels so much better off the stuff.” Remarks like that are the fuel powering the gluten-free category, which is now worth $2.6 billion, according to Packaged Facts. Sales have more than doubled since 2006, and the research firm predicts sales will double again by 2015, to $5.5 billion. Yet, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.