The key is to highlight the products with special in-line fixtures, said Hauptman. He cited metro racks, four-foot curved gondola shelves, front-of-shelf strips and blades that frame the special offerings as examples of merchandising materials supermarkets should consider. Dayton, Ohio-based Dorothy Lane Market had a single celiac disease-centric space in every store years ago. Today, the supermarket subscribes to Hauptman’s subsection strategy. “Over the past 15 years, we ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.