The key is to highlight the products with special in-line fixtures, said Hauptman. He cited metro racks, four-foot curved gondola shelves, front-of-shelf strips and blades that frame the special offerings as examples of merchandising materials supermarkets should consider. Dayton, Ohio-based Dorothy Lane Market had a single celiac disease-centric space in every store years ago. Today, the supermarket subscribes to Hauptman’s subsection strategy. “Over the past 15 years, we ...

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