Sidebar: Two Issues
Integration might be the most effective method of merchandising gluten-free, but each retailer needs to consider several factors, and mind the desires of their customers. Jim Wisner, president of the Wisner Marketing Group, suggested that before deciding, retailers and store managers should consider two issues.
“The biggest thing retailers need to remember is that they have to make the products easy to find, whether they are standard or specialty items like gluten-free,” he said. “They should also keep in mind that people with special dietary needs search for product information so efforts should be made on websites and in stores to showcase what gluten-free items a chain carries and where to find them.
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