Estimates of the “mommy blogger” population in the United States range from 1.8 million all the way up to 3.3 million. Their clout doesn't come just from sheer numbers. Their online discussions of parenting, family and home have created tight-knit, passionate and vocal communities that have the power to alter ingredient lists, simplify packaging and even lower prices. “The consumer has a lot of power now and they are very connected. In the blogging world, they share information constantly,” ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.