Generation X Lost No More Don’t you forget about me… Simple Minds’ 1985 coming-of-age anthem announced the arrival of a still-young Generation X just then entering adulthood. Fast forward to today, and not much has changed. This group of 51 million is singing the same song as middle-aged consumers with jobs and families. The current message, however, is directed at marketers who seem more obsessed with the generations that bookend them: Baby Boomers and ...

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