Energy for All: Energy Drinks
Consumers of Kraft Foods’ new Mio Energy line of water enhancers may not like snowboarding or mountain biking, but their purchase is energizing a red-hot beverage category. Seeing an opportunity to expand beyond the core audience of young adult males, manufacturers of traditional drinks are infusing their brands with an extra boost. In addition to Mio Energy, brands like V8, Crystal Light and Celestial Seasonings now come in energy varieties. Lesser-known brands and even private ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.