Almost anyone selling food offers some natural, organic or eco-friendly products. The combined pool of retailers marketing wellness has meant consumers have more choices. For the first time since the WH Asks poll was launched in 2006, a specific natural food stores option was added to the question asking which channel presented the strongest competition to supermarkets in wellness sales. Other choices have always included mass merchandisers like Wal-Mart and Target, drug stores, club ...

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