The first WH Asks poll in the spring of 2006 received 158 responses. There were a few brief questions about website efforts, but nothing about Facebook, Twitter or YouTube. Instead, there was a noticeable focus on Wal-Mart. Earlier that year, the retail giant had announced it would begin selling organic food. A majority of respondents (38%) felt that the chain’s entry into the category would improve total customer awareness, while another 28% stated it would help lower the price ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.