The first WH Asks poll in the spring of 2006 received 158 responses. There were a few brief questions about website efforts, but nothing about Facebook, Twitter or YouTube. Instead, there was a noticeable focus on Wal-Mart. Earlier that year, the retail giant had announced it would begin selling organic food. A majority of respondents (38%) felt that the chain’s entry into the category would improve total customer awareness, while another 28% stated it would help lower the price ...

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