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At a time when childhood obesity rates are higher than ever, 42% of parents say they have an easier time reading furniture assembly instructions than deciphering nutrition labels. This according to a study by Kelton research, commissioned by Clif Bar & Company, that surveyed just over 1,000 parents of children ages 6 to 12.
Respondents themselves had healthy values, with 49% noting they eat healthier since having children and 69% saying its important to feed their kids natural and organic food. Yet due in part to the difficulties they have understanding portion sizes, daily values and other Nutrition Facts panel information, only 15% believe their kids are healthy eaters.
