Energy drinks turn consumers on to new formulas stressing vitamins, herbs and less sugar
THIS IS NOT YOUR TEENAGER'S super-caffeinated energy drink. More adult, healthful formulations have come to market in the past year, touting herbal ingredients and vitamins, reduced sugar and calories, and other characteristics that promise to expand the appeal of these beverages to new demographics. While supermarket sales of mainstream brands such as Monster and Red Bull continue to increase annually, the category is quickly maturing and there is concern that manufacturers may not be ...
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