Household cleaners remain a niche, but mainstream potential is bright
THEY SMELL GREAT. They perform well. They're good for you and for Mother Earth. Such a multisensory message helps explain why environmentally friendly, natural-ingredient household cleaners — once available almost exclusively from select retailers and online — are growing this year in double-digit dollar increments for both conventional and natural food stores. According to the most recent 52-week data tracked by sales data provider SPINS, dollar sales of environmentally friendly, natural ...
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