Supermarket dietitians take note: New research reveals that a successful venture down the aisles begins not with a shopping list, but before pen is even put to paper. “A list is only as good as the things on the list,” said Lyle Brenner, a marketing professor at the University of Florida and part of the team that conducted three different experiments examining how people make choices. Conventional wisdom has long dictated that a faithfully followed shopping list helps consumers withstand ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.