Sales of vitamins have risen steadily in supermarkets over the past year. Select supplements, like fish oil, vitamin D and calcium are faring particularly well. So are liquid forms of everything from multivitamins to vitamin C with citrus bioflavonoids. Even vitamin E is making a comeback after medical claims of overdose deaths sent shoppers into a scare, retailers told SN. While sales are up, some stores have noted a slight shift in shopper spending habits from manmade supplements to ...

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