Sales of vitamins have risen steadily in supermarkets over the past year. Select supplements, like fish oil, vitamin D and calcium are faring particularly well. So are liquid forms of everything from multivitamins to vitamin C with citrus bioflavonoids. Even vitamin E is making a comeback after medical claims of overdose deaths sent shoppers into a scare, retailers told SN. While sales are up, some stores have noted a slight shift in shopper spending habits from manmade supplements to ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.