Scott Wink, director of pharmacy for Piggly Wiggly Carolina Co. concurred. However, he reported a slight decrease in vitamin sales due to some shoppers selecting fortified foods in lieu of supplements. “The increased availability of nutrient-rich and organic products may be steering people toward spending their supplement dollars on slightly more expensive food products,” he told SN. “People are also interested in probiotic yogurts, vitamin-rich Luna Bars and fortified ...

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