The Better Sleep Council estimates that 32% of Americans suffer from insomnia at least once a week. That means there are a lot of folks fretting the night away, wondering what they can do to rest easier. After hearing nightmare stories concerning the side effects of prescription medications, many consumers are waking up to the idea of using natural alternatives. As demand grows, supermarkets find it's time to spruce up their displays of traditional products like herbal teas, as well as ...

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