With $5.5 billion in sales and representing 1.6% of store profits, the front end wouldn't seem in need of an upgrade — but a new study finds that improvements to front-end merchandising could yield an additional $2 billion. “Retailers are still viewing it as an afterthought rather than a primary opportunity to build the basket,” noted Raymond Jones, managing director of Dechert-Hampe Consulting, Chicago, the firm that conducted the survey on behalf of a group that includes Masterfoods USA ...

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