Baby boomers and two flus help supermarkets improve supplement sales
THE DIETARY SUPPLEMENTS CATEGORY should be feeling pretty fit these days. With the recession emphasizing self-care as a money-saving strategy, consumers have been stocking up on letter vitamins, liquid supplements and condition-specific formulas as a way of lowering their own health care expenditures. “Everyone is very solid on their daily multiples,” said Joann Baker, Natural Living director for Sunflower Farmers Market, Boulder, Colo. “Then, there are herbal formulas, like echenacea and ...
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