Fortified waffles and less-sweet cereals lead a new wave of whole health breakfast foods
MORNINGS ARE HARD for consumers. The average American gets less than seven hours of sleep a night, and in the rush to get up and out the door, a good breakfast often gets left on the table. CPG companies can't do much to solve the first issue. But they are trying to make a healthy breakfast more palatable and more convenient for Americans. Recently, this has meant releasing lesser-evil versions of classic favorites. “Consumers are eating healthier, yet we also see a return to indulgent ...
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