Fortified waffles and less-sweet cereals lead a new wave of whole health breakfast foods
MORNINGS ARE HARD for consumers. The average American gets less than seven hours of sleep a night, and in the rush to get up and out the door, a good breakfast often gets left on the table. CPG companies can't do much to solve the first issue. But they are trying to make a healthy breakfast more palatable and more convenient for Americans. Recently, this has meant releasing lesser-evil versions of classic favorites. “Consumers are eating healthier, yet we also see a return to indulgent ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.