IN THE WAKE OF THE RECESSION, American consumers seem to be holding fast to particular shopping behaviors adopted during the depths of the downturn. One that's so far resisted change has been a habit of cherrypicking the whole health category only for items deemed essential, according to stakeholders surveyed in the 2010 WH Asks poll, conducted by SN Whole Health. “Items fall into two categories, one being needed and the other desired. Consumable income and perceived financial security ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.