White starch's image took a beating during the Atkins Diet craze several years ago. Pasta, for one, enjoyed 88% household penetration pre-Atkins but quickly saw that number drop to 84%, where it stubbornly remains. A turnaround could be in the works, though. Last month, the National Pasta Association launched “Pasta Fits,” an awareness campaign that features recipes, dieting advice and a lineup of advertisements showcasing nutritious meals that incorporate pasta. Peter Smith, CEO of New ...

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