UNLIKE THEIR CONVENTIONAL COUNTERPARTS, health and wellness products are more closely associated with a particular lifestyle. Supermarket retailers eager to leverage that connection have turned to customized magazines and newsletters to help reinforce that bond. While this is not a new marketing technique — Twin Cities-based Byerly's premiered a 16-page publication, Byerly Bag, more than 30 years ago — it is on the rise as more chains use wellness to differentiate themselves in a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.